We work with branded product and service firms, multi-channel retailers, media firms, and technology vendors. Our engagements are typically sponsored by CEOs and other general managers, CMOs, and CIOs. Our approach spans 50,000 feet to ground level as necessary: we make sure things get done, and can get done better the next time.

Together, we have over forty years of combined experience and success in high technology and digital marketing across over two dozen industries, including roles as senior executives, entrepreneurs and consultants. We use this experience to suggest possibilities and options, but we're very fact-based and results-oriented about our work, driving to conclusions and actions through rigorous, objective, and efficient analysis.

Our services take the following forms:

• Tactical interventions to current-year marketing programs, to improve performance or to compensate for major new events, challenges, and opportunities; we identify, prioritize, design, and manage solutions through to results

• Strategic and tactical business and marketing plan development, either as part of regular planning cycles, or to launch new products, services, or ventures; we research, draft, facilitate, package, and communicate as necessary

• “Acting GM and CMO" assignments, in which we temporarily lead and support marketing operations, as our clients ramp up new operations or manage through transitions

• "Marketing Analytics Services", through which we both identify specific opportunities and also build capabilities for sustaining and expanding analytic insights, using an evolving approach we've developed which we call "Pragmalytics"

For more information, please contact us.

Why we called it Force Five Partners: "Force Five" refers to a specific wind strength range (19-24 mph) defined in the Beaufort wind force scale which (to us) represents optimum sailing conditions. The scale describes Force Five as "a fresh breeze, with moderate waves, some foam and spray; smaller trees may sway..." The "F" in our logo is the weather chart symbol for force five conditions in any given location. As avid sailors, we feel this metaphor perfectly describes the client relationships we seek: we challenge each other, we make lots of progress, and we enjoy the ride together.